Visual Communication
David Fischbach

Paracetamol-ratiopharm® 500 mg – Design Typography
PParacetamol-ratiopharm® 500 mg – Design Typography
Paracetamol-ratiopharm® 500 mg – Design Illustration
Paracetamol-ratiopharm® 500 mg – Design Illustration
Paracetamol-ratiopharm® 500 mg – Design Illustration
Paracetamol-ratiopharm® 500 mg – Design Illustration
Paracetamol-ratiopharm® 500 mg – Design Haptics
Paracetamol-ratiopharm® 500 mg – Design Haptics
Paracetamol-ratiopharm® 500 mg – Design Handlettering
Paracetamol-ratiopharm® 500 mg – Design Handlettering
Paracetamol-ratiopharm® 500 mg – Design Handlettering
Paracetamol-ratiopharm® 500 mg – Design Handlettering
Paracetamol-ratiopharm® 500 mg – Design Photography
Paracetamol-ratiopharm® 500 mg – Design Photography
Paracetamol-ratiopharm® 500 mg – Design Photography
Paracetamol-ratiopharm® 500 mg – Original, Design 2013
Paracetamol-ratiopharm® 500 mg – Original, Design 2013

Paracetamol-ratiopharm® 500 mg

Pharmaceutical packaging is subject to strict guidelines, which must be followed in order for a drug to be approved. Five first drafts of the packaging of paracetamol-ratiopharm® 500 mg, one of the best-selling drugs in Germany, reveal what design possibilities emerge if these guidelines are only partially taken into account. The designs are not meant for the pharmaceutical sector.